CUSTOMIZED LIPSTICK BOXES: ESSENTIAL ITEMS TO CONSIDER

If you are in the beauty industry and are ready to launch your first set of cosmetic packaging, there are several things to consider. It's not an impossible task, but it's not that easy to do. Packaging offers many opportunities for new brands to increase competition and make themselves known on the market. If designed correctly, it can make you the social media star and can be a free marketing channel for your brand.

Lipstick is a luxury item and needs a box that completely integrates the product. Your product is ready and now you are looking for different options to present it on the market. Custom cosmetic boxes are the perfect choice for cosmetic packaging but you have to design it according to the needs of your product. Where should you start and what are the different ways to package a fantastic product? So, here are some packaging design tips from pro custom packaging experts.

Consider several material options for your boxes

When it comes to cosmetic packaging boxes, the first thing that comes to mind is luxury. That's why packaging manufacturers need to select the right material. It should not only support printing and customization, but also increase the shelf life of the boxes. Some brands usually compromise on quality by choosing material at a reduced price. White Kraft is one of the most suitable options for lipstick boxes. It is a recyclable and reusable option that is also easy on your budget.

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Your brand should be the highlight of the packaging

It is worth it to present your brand through the wholesale packaging of lipsticks. Place your brand and logo on the front of the box. Hence, it should be easily noticed. It will help you build your name and reputation in the industry. Packaging has a greater impact on customers than other promotional channels. To obtain greater brand visibility, it is possible to introduce social media handles in the packaging design. It caters to multiple customers and can therefore influence you to find out more about you.

Keep the product details in mind

Start designing the packaging with product details in mind. Depending on the needs of the product, different design options are available. What are the sizes of your lipstick items? How delicate is your product? Do you need additional packaging material for additional protection? Factors will help you choose better options. The box should be based on the size of the product and the material should also be sturdy. You can use a shrink film or a bubble film for the inner packaging.

Colors play an important role

You need to understand the color psychology of customers while deciding the color for your lipstick boxes. Light and natural colors will give a simple box a luxurious feel. In addition to the color of the box, the text and design colors also have an important role to play. All shades should complement the overall appearance. You can select a solid background or opt for contrast. Some colors for cosmetic product boxes are white, black, leather and off-white.

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Think about the design and the elements of the packaging

Once the initial stages are over, it's time to choose the packaging design elements. Colors, product labels, images, motifs and graphics. There are many packaging companies that can help you design the perfect lipstick packaging. The first and main elements are the logo or brand name. One or two images will work, using a real product image will have a positive impact on customers. The model, graphics and information are other necessary elements to consider.

Information content you want to put

Packaging boxes are ideal for communicating brand history and product details with customers. Proper product labeling will provide a detailed view of customers. The name of the product and its characteristics are essential to be included in the boxes. By citing some benefits, customers will know what your product offers. Some important details are also important to include under the labeling regulatory rules. The production and expiry date should be present on the back.

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